Travel Headquarter

Market Your Brand! Vacations! Offers Three Customized Web Site Designs for Vacation Packages


Austin, Texas January 21, 2004 - Market Your Brand! Vacations!, LLC (http://www.mybv.com), today announced availability of three turn-key Web site packages designed to help travel agencies sell leisure vacations. Within three days, a travel agency can have a professional Web presence where customers can easily research popular vacation resorts and additionally, book vacation packages online--24 hours a day.

Three service levels give agencies the option to tailor the functionality of their Web site to accommodate their individual market spaces. Each service level offers a specific suite of Web marketing tools and allows agencies to link their site to preferred supplier booking engines. All service levels feature MYBv’s signature hotel property photo tours, including some of the newest Mexican resorts, such as Iberostar Paraiso Lindo and Reef Coco Beach.

The site was originally created by a travel agency in Austin, Texas, Make Your Bet! Vacations!, which has tested the product’s effectiveness and regularly uses its own site in conjunction with all its marketing efforts. MYBv’s staff of travel agents and Web developers regularly updates all content on each of the individual agency sites. Weighing in at over 10,000 pages of content and photo tours, the MYBv agency sites contain information that customers need to research their vacations, book online, or contact the agency. “Our site maximizes our advertising dollars and acts as an extension of our agents,” explains Kathy Monte, Vice President of both companies. “Our customers love the photo tours and 24/7 availability.”

A February 2003 Entrepreneur magazine article reports that travel is the largest single segment of online sales and accounts for 40% of total online revenue in the United States; however, PhoCusWright and other industry studies report that less than 5% of vacation packages are purchased online. “This gap presents an opportunity to travel agencies,” states Monte. “Travel agents can exploit a lucrative niche in the vacation package market if they combine great customer service with a professional and robust Web presence.” According to PhoCusWright, the online vacation package market is estimated to grow to over $2 billion in 2004.


MYBv offers three Web site packages to travel agencies:

BASIC - $50 per month   
- An attractive, professional design with over 10,000 pages of content, customized with the agency’s own logo and contact information
- Extensive photo tours of popular destinations and hotels
- A link to the agency’s preferred supplier booking engine
- E-mail “price request” capability for agency’s on-line customers

STANDARD - $125 per month - all the BASIC features plus:
- Up to four links to supplier booking engines (additional links for a one-time fee)
- Customized features including agency’s customer testimonials and individual promo page
- Password-protected daily access to agency’s web traffic reports

PREMIUM - $200 per month - all the STANDARD features plus:
- Two additional links to supplier booking engines
- Customer Relationship Management (CRM) tools that help the agency build its e-mail database and send a professional newsletter
- Compatibility with TRAMS ClientBase Plus database

Price and Availability
The MYBv Web site is available for as little as $50 per month (plus tax in Texas). A discount applies if paid a full year in advance. Travel agency owners can order a Web site by calling MYBv toll-free at 888-523-2274, or by submitting an application online at http://www.mybv.com. In most cases, the agency will have its new site within three business days.

About Market Your Brand! Vacations!
MYBv’s mission is to provide the most professional, content-rich Web site on the market for travel agents today. MYBv was spun off from Make Your Bet! Vacations! (MYB), a travel agency located in Austin, Texas. MYB combined the knowledge of its travel agents with the online marketing and technological savvy of its Web-building team to create the Web site. The agency’s own Web site has been an integral part of its success as the top national producer in dollar sales for Funjet Vacations for five consecutive years. The site also won a “Best of the Web” award for Web site design from CoolHomePages.com. This same award-winning design is used to create branded Web sites for travel agencies. To contact MYBv, call toll-free 888-523-2274 or visit http://www.mybv.com.







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